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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Keeping Pace
Keeping Pace
Lisa Jhung

One runner gets her fix helping others chase their dreams, again and again.

8 min Read
Chess Not Checkers
Chess Not Checkers
Moona Whyte

Moona Whyte recounts the trials of surfing her dream wave.

3 min Read
Protecting the Right to Protest
Protecting the Right to Protest
Annie Leonard

Protest works. That’s why it’s under attack.

5 min Read
Greg Long’s Last Eddie
Greg Long’s Last Eddie
Beau Flemister

Big-wave icon Greg Long, a past Eddie Aikau Big Wave Invitational winner, passes the baton to the next generation during 2024’s incredible event.

9 min Read
Riders of the Night
Riders of the Night
Sakeus Bankson

As temperatures rise in Phoenix, Arizona, mountain bikers are going nocturnal to escape the heat.

11 min Read
Big Sky Bummer
Big Sky Bummer
Daniel Ritz

Wild trout populations in Southwest Montana have collapsed. Save Wild Trout says enough is enough.

7 min Read
The Green Buffalo
The Green Buffalo

The biggest strides in hempcrete construction are going down on one of the smallest Native American reservations.

Watch
19:31
M10® Alpine Shells
M10® Alpine Shells
MaiLee Hung

Gear that climbers agree on.

4 min Read
The Stories We Wear
The Stories We Wear
Patagonia

Well-loved gear can tell some of the best stories of our lives.

3 min Read
Lāhainā, One Year Later
Lāhainā, One Year Later
Beau Flemister

After a devastating wildfire, the community of West Maui continues to recover and rebuild.

13 min Read
Fire Lines
Fire Lines

Can bikes, trails and ancient traditions be the path to a better future?

Watch
43:50
Totoganashi
Totoganashi

For surfer Yusei Ikariyama to save his home waters, he’ll have to first unite his community.

Watch
21:55
On the Theft of Dreams
On the Theft of Dreams
Maya Broeks

The first-place essay from a youth writing competition we hosted with the nonprofit Write the World.

6 min Read
Built from Scrap
Built from Scrap
Franco Calderón

In northern Chile, a desert is being scourged by the textile industry. But a resilient community is transforming a reality of waste into opportunity.

11 min Read
Running Led Me Home
Running Led Me Home
Vanessa Chavarriaga Posada

After years of trying to fit in with Western trail culture, one runner realizes that what she’s been missing lies in the Colombian mountains of her youth.

8 min Read
For the Love of Dirt
For the Love of Dirt
Sakeus Bankson

Simplicity, style and lessons in bike jazz on Eastern Washington’s Beacon Hill.

4 min Read
The Wall as a Mirror
The Wall as a Mirror
Sean Villanueva O’Driscoll

Giving failure a chance in Greenland.

7 min Read
Leave It to Beavers
Leave It to Beavers
Amanda Monthei

Renewing rivers one rodent at a time.

8 min Read
We Can Get There from Here
We Can Get There from Here

A family in Maine reimagines a future for working waterfronts that puts back more than it takes.

Watch
28:42
Strength for the Next Disaster
Strength for the Next Disaster
Zina Rodriguez

Louisiana community organizer Roishetta Ozane on her fight to stop the biggest fossil fuel expansion on earth and how mutual aid can play a part.

12 min Read
Let’s End Neighborhood Drilling for Good
Let’s End Neighborhood Drilling for Good
Zina Rodriguez

Our next fight against Big Oil is for basic human rights.

5 min Read
Running Up For Air
Running Up For Air

In the face of declining air quality, a community of runners rises up.

Watch
17:20
Alpine Suit
Alpine Suit
MaiLee Hung

The making of a mountain-ready one-piece.

5 min Read
Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Archana Ram

Our brains tend to like it that way.

11 min Read
What We Do Video Series
What We Do Video Series
Patagonia

Want to see what goes on behind the scenes at Patagonia?

2 min Read
Suing for Survival
Suing for Survival
Jann Eberharter

Do Skagit River salmon have legal rights?

6 min Read
A Matter of Breathing
A Matter of Breathing
Peyton Thomas

Running won’t solve the issue of wood pellet biomass pollution. But it can ignite community and conversation—and that’s a start.

8 min Read
Make It Last
Make It Last
Katie Lamb

Patagonia Climbing Ambassador Katie Lamb sews at her own pace.

6 min Read
The 150-Mile Test
The 150-Mile Test
Eric Noll

A Patagonia advanced R&D designer takes to the Swedish alpine to test out a new pack prototype—and a bold idea for rethinking multiday trail travel.

10 min Read
Jirishanca
Jirishanca

Josh Wharton knows how to evaluate risk as an alpinist. How does fatherhood change the equation?

Watch
31:11
What the Hands Do
What the Hands Do

How can climbing shape the world we want to see?

Watch
37:37
A Better Way to Do Business
A Better Way to Do Business
Patagonia

A conversation with Vincent Stanley, Patagonia’s director of philosophy and co-author of The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years.

9 min Read
Made to Work
Made to Work
Meaghen Brown

A short history of gear designed for very specific reasons.

8 min Read
Home, Grown
Home, Grown

Architect and climber Dylan Johnson joins up with Yvon Chouinard and a hardworking crew to construct two houses using straw bales.

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12:18
To My Bebito
To My Bebito
Yessenia Funes

Climate and sustainability journalist Yessenia Funes writes to her future child—the one she hopes to have and has been afraid of bringing into our world.

7 min Read
Wild Sea, Protected Land
Wild Sea, Protected Land
Manuel Fernández Arroyo

Península Mitre is now protected, thanks to the work of a committed community.

9 min Read
Together as One
Together as One
Ryan Stuart

In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.

11 min Read
Daughter of the Sea
Daughter of the Sea

Struggling with a mental health crisis, one woman returns to the waters that raised her and finds healing in the ocean.

Watch
18:04
Home to Limuw
Home to Limuw
Alan Salazar

A 50-year odyssey.

7 min Read
Nothing Wasted
Nothing Wasted
Denis Tuzinovic

The virtue of sniffing scat.

3 min Read
Victory for the Boundary Waters
Victory for the Boundary Waters
Nate Ptacek

A Patagonia employee celebrates a huge environmental win for his beloved home waters.

3 min Read
An Honest Shot
An Honest Shot

Patagonia in the ‘70s through the lens of photographer Gary Regester.

3 min Read
Perfectly Imperfect
Perfectly Imperfect
Woody Woodburn

A writer’s favorite pullover revised.

4 min Read
Ascend
Ascend

These women were forced to flee their homes in Afghanistan. Now the climbing community is helping them build a new one.

Watch
19:40
A Strong Finish
A Strong Finish
Archana Ram

Perfluorinated chemicals, or PFAS, made for great waterproofing but are also a lasting, pervasive threat to our health. That’s why we spent nearly 15 years finding a way to make our gear without them that didn't compromise performance. For Spring 2025 and beyond, all our new styles are made without intentionally added PFAS.

11 min Read
Run for Something
Run for Something
Meaghen Brown

Footprints Running Camp is as much about finding solutions to the climate crisis as it is about running.

7 min Read
When Trees Fall, So Do We
When Trees Fall, So Do We
John Perlin

An excerpt from Patagonia’s republished version of A Forest Journey, about what the loss of trees has meant for past life on our planet.

4 min Read
A Man, Mud and Methane
A Man, Mud and Methane
Brooke MacMillan

A look inside Delta Brick & Climate Company, where doing is undoing.

6 min Read
Land of the Midnight Surf
Land of the Midnight Surf
Morgan Williamson

Inside Yakutat Surf Club’s budding stoke scene in Southeast Alaska.

14 min Read
Running the Coast
Running the Coast
Kiko Sweeney

A family explores their relationship to running.

6 min Read
The Women of the Mimal Rangers
The Women of the Mimal Rangers
Amelia Moulis

Keeping ancestral knowledge alive in Arnhem Land.

12 min Read
We Are the Inlet
We Are the Inlet
Nikki Sanchez

The women fighting for Southern Resident orcas.

9 min Read
Episode 6: We Are the Water
Episode 6: We Are the Water

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

Watch
8:36
Three Green Lines
Three Green Lines
Amanda Monthei

Angling beyond the wire at Manzanar concentration camp.

10 min Read
Restoring Paradise
Restoring Paradise
Joel Caldwell

A road trip through California’s worst drought in 1,200 years, and the folks working to restore broken ecosystems and rewild lost landscapes.

16 min Read
Legacy Regenerated
Legacy Regenerated

In Warren County, North Carolina, a Black farmer is growing industrial hemp to help his century-old farm thrive for at least another 100 years.

Watch
12:11
Buffalo Spirit
Buffalo Spirit
Chris White Eagle

Indigenous people once shared a deep bond with the Plains bison. To revive that connection, a Cheyenne River Sioux community leader is leading by example and teaching his knowledge to others.

6 min Read
Episode 4: Silence Isn’t Silent
Episode 4: Silence Isn’t Silent

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

Watch
10:58
Episode 3: Dying to Make a Living
Episode 3: Dying to Make a Living

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

Watch
15:00
Shared Stewardship
Shared Stewardship
Bethany Sonsini Goodrich

In Southeast Alaska, tribal leaders and local entrepreneurs are helping shape a kelp industry that prioritizes Indigenous values, regenerative practices and a commitment to Alaska Native shareholders.

9 min Read
Smith Rock Is Animal Village
Smith Rock Is Animal Village
Len Necefer & Tara Kerzhner

Elder Wilson Wewa tells the creation story of Animal Village. Tara Kerzhner and Len Necefer consider how these stories can reshape stewardship.

15 min Read
The Maestro
The Maestro
Sofía Arredondo

An ode to Raúl Revilla Quiroz, one of the fathers of Mexican rock climbing.

10 min Read
A Letter from Yvon Chouinard
A Letter from Yvon Chouinard
Yvon Chouinard

Earth is now our only shareholder.

2 min Read
Episode 1: The Hunt
Episode 1: The Hunt

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

Watch
11:20
Queering Climb Mentorship
Queering Climb Mentorship
Lor Sabourin & Madaleine Sorkin

A conversation between Lor Sabourin and Madaleine Sorkin.

13 min Read
Sowing Change
Sowing Change
Juliana García

Francisco “Pacho” Gangotena and his wife opted to challenge the way farming was done in their region and are instead going back to the roots of ancient agriculture.

6 min Read
Freedom through Fabric
Freedom through Fabric
Archana Ram

Why a symbol of Indian self-reliance is vital again.

6 min Read
The Collective Solution
The Collective Solution
Andrew O’Reilly

A former city kid finds answers and empowerment in nature.

4 min Read
Cleaning Up Chile’s Coast
Cleaning Up Chile’s Coast
Andrew O’Reilly

The South Pacific has a plastic problem. He had a truck.

5 min Read
The Forever Chemicals
The Forever Chemicals
Beth Schiller

This story was supposed to be about a thriving, women-led organic farm in Maine. Then came news of the ”forever chemicals.”

5 min Read
The Last Takajo
The Last Takajo
Hironori Taniyama

The remarkable relationship between Hidetoshi Matsubara and his birds of prey.

7 min Read
Our Little Place in the World
Our Little Place in the World
Erna L. Adelson

An ode to the simplest outdoor gear.

4 min Read
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