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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Food Stories

Eric Bissell
Unbroken Ground
Unbroken Ground
Unbroken Ground

Revolutions start from the bottom

Watch
25:55
Buffalo Spirit
Buffalo Spirit
Buffalo Spirit
Chris White Eagle

Indigenous people once shared a deep bond with the Plains bison. To revive that connection, a Cheyenne River Sioux community leader is leading by example and teaching his knowledge to others.

6 min Read
Shared Stewardship
Shared Stewardship
Shared Stewardship
Bethany Sonsini Goodrich

In Southeast Alaska, tribal leaders and local entrepreneurs are helping shape a kelp industry that prioritizes Indigenous values, regenerative practices and a commitment to Alaska Native shareholders.

9 min Read
Episode 1: The Hunt
Episode 1: The Hunt
Episode 1: The Hunt

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

Watch
11:20
Sowing Change
Sowing Change
Sowing Change
Juliana García

Francisco “Pacho” Gangotena and his wife opted to challenge the way farming was done in their region and are instead going back to the roots of ancient agriculture.

6 min Read
Singing to the Sake
Singing to the Sake
Singing to the Sake
Masaru Terada

Harmonizing with invisible organisms, and other Japanese brewing wisdom.

6 min Read
Sons of Sacred Mountains
Sons of Sacred Mountains
Sons of Sacred Mountains
Chef Nephi Craig

In Western Apacheria, a tradition of cooking in the ground endures.

5 min Read
Planting Beans in the Apocalypse
Planting Beans in the Apocalypse
Planting Beans in the Apocalypse
Alejandra Oliva

Finding ways to grow food and sow hope in a small apartment in Chicago.

5 min Read
The Nautical Farmers
The Nautical Farmers
The Nautical Farmers
Erin Grace Scottberg

One young couple’s unexpected career path of farming sea vegetables drew them back to their roots and brought a promising climate-change solution to their coastal hometown.

7 min Read
An Ancient Food for the Modern World
An Ancient Food for the Modern World
An Ancient Food for the Modern World
Birgit Cameron

Why we’re backing breadfruit.

4 min Read
Chasing a Flavor
Chasing a Flavor
Chasing a Flavor
Patagonia & Patagonia Provisions

A yearslong quest to find the right chile.

3 min Read
What Comes Down Must Go Up
What Comes Down Must Go Up
What Comes Down Must Go Up
Johnie Gall

Melinda Daniels is huddled under the shelter of her purple tent waiting for the rain to start, which only seems odd when you consider the context: she’s in the middle of a farm on a blindingly sunny day.

8 min Read
A Farm Grows In the Jungle
A Farm Grows In the Jungle
A Farm Grows In the Jungle
Birgit Cameron

The path to more fruitful farming.

4 min Read
From the Ground Up
From the Ground Up
From the Ground Up
Kate Rutherford

For this climber, good food is activism.

6 min Read
Liberation on the Land
Liberation on the Land
Liberation on the Land
Jeff McElroy

A conversation with Leah Penniman, author of Farming While Black.

6 min Read
A Painful Conversation with Skier and Hot Sauce Maker Carston Oliver
A Painful Conversation with Skier and Hot Sauce Maker Carston Oliver
A Painful Conversation with Skier and Hot Sauce Maker Carston Oliver
Sakeus Bankson

As seen in the November 2019 Journal. For the recipe behind Carston’s Spicy Magic Sauce, scroll to the end of the story. Although my tongue felt as if it might melt, Carston Oliver assured me I was not, in fact, going to die. “That’s just the capsaicin,” he told me, as he calmly ordered some…

7 min Read
Don’t Till On Me
Don’t Till On Me
Don’t Till On Me
Andrew O’Reilly

A soil junkie explains no-till practices for regenerative agriculture.

7 min Read
Iceland, Open-Net Fish Farms, and the Final Frontier for Wild Atlantic Salmon
Iceland, Open-Net Fish Farms, and the Final Frontier for Wild Atlantic Salmon
Iceland, Open-Net Fish Farms, and the Final Frontier for Wild Atlantic Salmon
Mădălina Preda

In the last 20 years, the expansion of salmon farming in open-net pens has led to the loss of half the wild salmon population in Norway. On average, 200,000 farmed fish escape from open-net pens and many of them swim up rivers in Norway and breed with wild stocks, contributing to species decline. According to…

9 min Read
Standing Up Against Industrial Fish Farming at a Unique Australian Beachbreak
Standing Up Against Industrial Fish Farming at a Unique Australian Beachbreak
Standing Up Against Industrial Fish Farming at a Unique Australian Beachbreak
Sean Doherty

Standing Up Against Industrial Fish Farming That Would Forever Alter A Unique Australian Beachbreak The day we arrived on King Island we drove out to Martha Lavinia Beach, where we stood in the dunes and watched waves running down the beach—long left-handers breaking so fast they were almost impossible to surf. However, Martha Lavinia wasn’t…

6 min Read
What’s a Fish Foodie to Do?
What’s a Fish Foodie to Do?
What’s a Fish Foodie to Do?
Langdon Cook

Sustainable Solutions from a Seattle Seafood Chef

6 min Read
Why Regenerative Organic Agriculture Is All About Farming Down
Why Regenerative Organic Agriculture Is All About Farming Down
Why Regenerative Organic Agriculture Is All About Farming Down
Liz Carlisle

The promise of regenerative organic agriculture. “The problem is that we’re all taught to farm up,” David Oien says, leading me into a field of low-growing plants that I will later learn to recognize as lentils. I try to think of what alternative there might be to farming upward. Outward? As I puzzle over this,…

10 min Read
A Blueprint for Cooling the Earth
A Blueprint for Cooling the Earth
A Blueprint for Cooling the Earth
Brad Wieners

A conversation with regenerative agriculture pioneer Charles Massy

10 min Read
The Garden at the End of the World: Regenerative Agriculture Pioneers in the Chacabuco Valley
The Garden at the End of the World: Regenerative Agriculture Pioneers in the Chacabuco Valley
The Garden at the End of the World: Regenerative Agriculture Pioneers in the Chacabuco Valley
Javier Soler

If the present status-quo of soil loss, carbon pollution and planetary warming continue, we’re looking at just 60 more harvests before we can no longer grow 95 percent of the food we humans rely upon to live. At the same time, the way to prevent this calamity is at hand: regenerative organic agriculture. This is…

6 min Read
The Organism that Might Just Save the Planet
The Organism that Might Just Save the Planet
The Organism that Might Just Save the Planet
Paul Greenberg

When you sit down to write an eye-catching essay about seafood, your first instinct is to go with one of the sleek and sexy creatures that have historically captured the human imagination. Salmon battling 20-knot currents to reach their spawning grounds at the headwaters of the world’s mightiest rivers. Bluefin tuna charging faster than thoroughbred…

5 min Read
The Freedom to Live Off the Land
The Freedom to Live Off the Land
The Freedom to Live Off the Land
Mike Wood

When I was a kid, the Connecticut River was my Yukon. I spent many days working alongside the river or canoeing its islands and backwaters in search of crabs, snapper, blues, ducks and alewives—amazing silvery fish that brave the depths of the Atlantic to feed and grow and then return to these meandering brooks to…

7 min Read
Regenerative Organic Certification Unveiled
Apricot Lane Farms is a certified organic and biodynamic farm that grows and nourishes a wide variety of fruits, vegetables and animals. Moorpark, California. Photo: Keri Oberly
Regenerative Organic Certification Unveiled
Rose Marcario

On Saturday, at Natural Products Expo West, the Regenerative Organic Alliance unveiled our new certification. Here is an excerpt from my speech and make sure to watch our video. In 2012, we started Patagonia Provisions, a food company focused on products sourced in innovative ways that benefit and regenerate the planet. And the more we learn about food,…

3 min Read
Workwear Video Series: Farmer and Agronomist Heather Darby
Dr. Heather Darby harvests corn by hand at Borderview Research Farm. Alburgh, Vermont. Photo: Colin McCarthy
Workwear Video Series: Farmer and Agronomist Heather Darby
Patagonia

As the seventh generation of her family to farm the same land, working from sunup to sundown comes naturally to Heather Darby. The fourth profile in our Workwear series takes a look at the perpetual motion required to be both a research agronomist at the University of Vermont and the backbone of a 200-year-old, certified…

1 min Read
The Night They Drove Organic Down
The Night They Drove Organic Down
The Night They Drove Organic Down
Dave Chapman

Looking back on the USDA meeting in Jacksonville, I am left with anger, grief and a sense of urgency that we keep moving forward. The meeting of the National Organic Standards Board (NOSB) was an historical turning point for the National Organic Program (NOP). It was a watershed moment. “All of the organic philosophy is…

20 min Read
Timber to Tideline: Hama Hama Oysters
Photo: Garrett Grove
Timber to Tideline: Hama Hama Oysters
Malcolm Johnson

“For us, the tide is the boss,” says Adam James of Hama Hama Oysters, a fifth-generation, family-run shellfish farm on Washington’s Puget Sound. “In late August and September, we’ll be out there on the beach harvesting at 3 or 4 a.m., and when the sun finally comes up you can’t help but pause. It reminds…

4 min Read
Organic Standards Stem from the Soil
Organic Standards Stem from the Soil
Organic Standards Stem from the Soil
Rose Marcario

For almost 20 years since the “organic” certification first passed, there has been a debate surrounding growing methods. Some foods are grown in soil, and others are grown hydroponically in large buildings and under lights. There is a reason for both growing methods, but it is important that they be labeled differently. Since the 1920s…

2 min Read
El jardín al fin del mundo
El jardín al fin del mundo
El jardín al fin del mundo
Javier Soler

Si el presente status-quo de erosión de suelos, contaminación por carbono y calentamiento planetario continúa, estamos ante tan solo 60 cosechas más antes que podamos dejar de cultivar el 95% de los alimentos de los que dependemos los humanos para vivir.  Al mismo tiempo, la manera de prevenir esta calamidad  está al alcance de la…

6 min Read
Join Us: The Journey to Regenerative Organic Certification
Photo courtesy of KAMUT
Join Us: The Journey to Regenerative Organic Certification
Rose Marcario

Working closely with Rodale Institute, Dr. Bronner’s and other key allies, we created Regenerative Organic Certification to establish a new, high bar for regenerative organic agriculture. The certification is the result of a lively and cooperative effort among a coalition of change-makers, brands, farmers, ranchers, nonprofits and scientists, all with a clear goal: to pave…

3 min Read
Welcome to the B Corp Community, Stonyfield!
Photo courtesy of Stonyfield
Welcome to the B Corp Community, Stonyfield!
Vincent Stanley

We’re happy to welcome Stonyfield to the B Corp community. When Patagonia was young we felt kinship mostly with companies in the outdoor industry and our friends who worked there. Two companies we admired in the then unfamiliar territory of food included Ben & Jerry’s and Stonyfield, which grew out of an organic farming school…

4 min Read
Regenerative Organics: Drawing a Line in the Soil
Illustration: Lake Buckley
Regenerative Organics: Drawing a Line in the Soil
Rose Marcario

In recent years, we’ve seen a boom in production and sales of organic foods worldwide. The global organic food market is expected to grow by 16 percent between 2015 and 2020, a faster rate than conventionally-grown foods. This seems like good news—but in truth, organic farming makes up just a tiny fraction of the global agriculture…

6 min Read
GreenWave’s 3D Ocean Farming Program
Photo: Ron Gautreau
GreenWave’s 3D Ocean Farming Program
Vincent Stanley

I’d like to introduce Patagonia’s friends and customers to the work of GreenWave, if you don’t already know it. GreenWave and its 3D ocean farming program have received much attention lately from the national press, including The New Yorker, CNN and NPR. Bren Smith, founder and executive director of GreenWave, gave a TED talk that…

4 min Read
Introducing “Unbroken Ground:” A Word from Stephen Jones
Artwork: Peter McBride
Introducing “Unbroken Ground:” A Word from Stephen Jones
Stephen Jones

Today, we’re pleased to share our latest short film, Unbroken Ground, directed by Chris Malloy (180° South) and presented by Patagonia Provisions. It stems from the belief that our food can and should be a part of the solution to the environmental crisis—grown, harvested and produced in ways that restore our land, water and wildlife.…

6 min Read
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