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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Vincent Stanley

Vincent Stanley was one of Patagonia’s original employees, co-founded Our Footprint and currently serves as the company’s in-house philosopher. He is also co-author with Yvon Chouinard of The Responsible Company and The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years, and a resident fellow at the Yale Center for Business and Environment.

Toward an End to Microfiber Pollution
Toward an End to Microfiber Pollution
Toward an End to Microfiber Pollution
Vincent Stanley

Since we first learned of the role we play in the spread of microfiber pollution in 2015, Patagonia has actively searched for partners to help end—or at least seriously curtail—the spread of synthetic fiber waste into the air and water. We’ve long been familiar with the microplastics problem—the breakdown of plastic bottles, yogurt cups and…

5 min Read
Remembering Peter Noone
Remembering Peter Noone
Remembering Peter Noone
Vincent Stanley

Peter Kinnoch Noone, who embodied the down-to-earth style of the outdoor industry’s early days and helped shaped the development of the outdoor store as a commercial force, customer refuge and sentinel for the protection of wilderness, died at his home in Ojai, California, on July 9 of recurrent cancer. He was 75 years old. Peter…

4 min Read
Public Lands Are Our Material and Spiritual Inheritance
Photo: Andrew Burr
Public Lands Are Our Material and Spiritual Inheritance
Vincent Stanley

As Americans, regardless of our descent, we share as our greatest inheritance, both material and spiritual, the gift of our federal public lands. Most of us can readily name a piece of ground sacred to us as individuals that belongs to every soul in the country: Yosemite, the Everglades, Acadia, Hot Springs, Shenandoah, Yellowstone, the…

3 min Read
Welcome to the B Corp Community, Stonyfield!
Photo courtesy of Stonyfield
Welcome to the B Corp Community, Stonyfield!
Vincent Stanley

We’re happy to welcome Stonyfield to the B Corp community. When Patagonia was young we felt kinship mostly with companies in the outdoor industry and our friends who worked there. Two companies we admired in the then unfamiliar territory of food included Ben & Jerry’s and Stonyfield, which grew out of an organic farming school…

4 min Read
GreenWave’s 3D Ocean Farming Program
Photo: Ron Gautreau
GreenWave’s 3D Ocean Farming Program
Vincent Stanley

I’d like to introduce Patagonia’s friends and customers to the work of GreenWave, if you don’t already know it. GreenWave and its 3D ocean farming program have received much attention lately from the national press, including The New Yorker, CNN and NPR. Bren Smith, founder and executive director of GreenWave, gave a TED talk that…

4 min Read
Excerpt from “The Responsible Company” by Yvon Chouinard
Excerpt from “The Responsible Company” by Yvon Chouinard
Excerpt from “The Responsible Company” by Yvon Chouinard
Vincent Stanley & Yvon Chouinard

We are still in the earliest stages of learning how what we do for a living both threatens nature and fails to meet our deepest human needs. The impoverishment of our world and the devaluing of the priceless undermine our physical and economic well-being. Yet the depth and breadth of technological innovation of the past…

8 min Read
Remembering Patagonia Sales Rep Paul Marsh
Remembering Patagonia Sales Rep Paul Marsh
Remembering Patagonia Sales Rep Paul Marsh
Vincent Stanley

Paul Marsh, pioneer Patagonia rep from 1976 to 1995, lit out this Saturday on the road that cannot be mapped. He was 65. I last talked to Paul in October; the litany of health problems did not sound good. Then came the e-mail in December. He was going off the road for his million-mile overhaul…

15 min Read
Meet the Most Well-Documented, Well-Traveled Shorts in the World
Meet the Most Well-Documented, Well-Traveled Shorts in the World
Meet the Most Well-Documented, Well-Traveled Shorts in the World
Vincent Stanley

The proof is on the pocket bags.

2 min Read
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