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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Surf Stories

Ted Grambeau
Photo: Jason Murray
The Point is Forever
Patagonia

Punta de Lobos is awarded World Surfing Reserve status—an all too rare conservation success story.

5 min Read
Chess Not Checkers
Chess Not Checkers
Moona Whyte

Moona Whyte recounts the trials of surfing her dream wave.

3 min Read
Greg Long’s Last Eddie
Greg Long’s Last Eddie
Beau Flemister

Big-wave icon Greg Long, a past Eddie Aikau Big Wave Invitational winner, passes the baton to the next generation during 2024’s incredible event.

9 min Read
Lāhainā, One Year Later
Lāhainā, One Year Later
Beau Flemister

After a devastating wildfire, the community of West Maui continues to recover and rebuild.

13 min Read
The Wave below the Sleeping Rabbit
The Wave below the Sleeping Rabbit
Kyle Thiermann

Meet the man working to save Mexico’s Punta Conejo.

11 min Read
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
Bruno Monteferri

A friendship built between waves becomes a powerful alliance for the protection of surf breaks.

9 min Read
Living on Easy
Living on Easy
Gerry Lopez

A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.

7 min Read
Abundance and the January Swell Bender of 2023
Abundance and the January Swell Bender of 2023
Liam Wilmott

A captain’s log from the biggest swell to hit
O‘ahu’s outer reefs in recent memory.

16 min Read
A Hog of a Swell Greets the Eddie
A Hog of a Swell Greets the Eddie
Morgan Williamson

Scenes from ground zero of the greatest surf event in seven years.

9 min Read
Land of the Midnight Surf
Land of the Midnight Surf
Morgan Williamson

Inside Yakutat Surf Club’s budding stoke scene in Southeast Alaska.

14 min Read
Not Just Good Surfers, Good People
Not Just Good Surfers, Good People
Cash Lambert

There’s more to life than three-to-the-beach, surf contest results and a clean cutback.

6 min Read
Point Break Medicine
Point Break Medicine
Todd Prodanovich

An exchange of waves and Indigenous cultural practices on the Pacific coast of Mexico.

9 min Read
Emergent Seas
Emergent Seas
Lauren L. Hill

Exploring motherhood and meaningful play.

10 min Read
Silence, Water, Hope
Silence, Water, Hope
Andrew O’Reilly

Protecting the ocean is what friends are for.

5 min Read
Pointless Beauty: The Art of Bodysurfing
Pointless Beauty: The Art of Bodysurfing
Rory Parker

Where worthless and priceless collide.

4 min Read
The Real Hidden Gems of the West Coast
The Real Hidden Gems of the West Coast
Miles Masterson

Big Mineral Mining is tearing up the coastline and restricting access to some of South Africa’s most pristine beaches and waves—and it’s getting way out of hand.

7 min Read
Big-Wave Surfing: The Safety Paradox
Big-Wave Surfing: The Safety Paradox
Greg Long

Are the recent advancements in safety equipment and protocols making big-wave surfing more dangerous?

9 min Read
Anchoring for Change
Anchoring for Change
Morgan Williamson

How Captain Liz Clark’s Tahitian residency opened a new chapter in her activist work.

5 min Read
The Joy of Junky Windslop
The Joy of Junky Windslop
Daniel Duane

Tapping into the beginner’s mind while teaching his daughter to surf.

8 min Read
Biirrinba is Life
Biirrinba is Life
Alistair Klinkenberg

Childhood friends, Hayley Talbot and Dan Ross, are determined to save a mighty river.

6 min Read
Carving Space for More Black Surfers
Carving Space for More Black Surfers
Malik Peay

Building positivity, inspiration and purpose out of a racist encounter in Los Angeles.

5 min Read
A New Surf Culture
A New Surf Culture
Stephanie Vermillion

This Great Lakes surfer never felt represented in the surf scene, so she created a new surf culture of her own.

6 min Read
Garbage Bins for the Ocean
Garbage Bins for the Ocean
Gabriela Aoun

Seasoned waterman, master woodworker and Patagonia Surf Ambassador Ben Wilkinson channels his skills toward a new environmental calling.

5 min Read
On Letting Go
On Letting Go
Morgan Williamson

Ramón Navarro and Kohl Christensen bring Léa Brassy into the jaws of a Chilean monster.

4 min Read
A Pandemic Can’t Stop MeWater
A Pandemic Can’t Stop MeWater
Morgan Williamson

How a nonprofit that takes San Francisco kids surfing expanded its work in 2020.

6 min Read
The Return of a Surf Classic
The Return of a Surf Classic
Kim McCoy & Willard Newell Bascom

Coauthor Kim McCoy recounts discovering the mystery of what lies beneath the waves, where ocean and land meet and compete.

5 min Read
The Life-Saving Nature of Foam
The Life-Saving Nature of Foam
Gabriela Aoun

A look into surfing’s impact vests and the people they’ve brought back home.

8 min Read
The Eddie Must Go (On)
The Eddie Must Go (On)
Morgan Williamson

Clyde Aikau on why the most culturally significant big-wave event in surfing will always matter.

7 min Read
Dead Friends and Ocean Risk Management
Dead Friends and Ocean Risk Management
Morgan Williamson

Kohl Christensen discusses how BWRAG came to be and his recent near-death experience courtesy of Pipeline's reef.

7 min Read
The Environmental Irony of Surfing
The Environmental Irony of Surfing
Morgan Williamson

Dave Rastovich and Greg Long log in and discuss the current state of surfing, its cultural and ecological impacts, and where it’s headed.

19 min Read
Into the Deep End
Into the Deep End
Matt Skenazy

Meet Annie Reickert, the 18-year-old Maui charger Paige Alms is mentoring in the Jaws lineup and beyond.

4 min Read
Net Positive
Net Positive
Adam Skolnick

How discarded plastic fishing nets found their way into our hat brims.

3 min Read
How to Interview Your Dad
How to Interview Your Dad
Kyle Thiermann

And why you should do it now.

7 min Read
The Unridden
The Unridden
Kosuke Fujikura

If you don’t get what you came for, be sure to enjoy the ride.

4 min Read
Honorary Haenyeo
Honorary Haenyeo
Archana Ram

Kimi Werner takes a journey to Jeju Island for lessons in motherhood, culture, diving and providing from South Korea’s “women of the sea” aka the haenyeo.

8 min Read
Self-Isolation, Learned from a Life at Sea
Self-Isolation, Learned from a Life at Sea
Liz Clark

Captain Liz Clark’s been self-isolating aboard her sailboat Swell since 2005; here she provides her experiences and insight for navigating isolation during a pandemic.

5 min Read
Finding My Voice
Finding My Voice
Janna Irons

How Belinda Baggs went from an ‘armchair’ activist to the front lines.

3 min Read
Not Your Average Surf Comp
Not Your Average Surf Comp
Gabriela Aoun

Welcome to Ian Walsh’s Menehune Mayhem.

3 min Read
The Process and the Reward
The Process and the Reward
Pete Geall

Greg Long, Al Mackinnon and Pete Geall’s dusty search for uncrowded perfection at Location Redacted.

6 min Read
Fire Up the Test Tank
Fire Up the Test Tank
Malcolm Johnson

There’s nothing more important than having waves a few minutes away.

3 min Read
The Fight For The Bight
The Fight For The Bight
Sean Doherty

While Australia burns, its government is greenlighting oil drilling in the unspoiled Great Australian Bight. But surfers and coastal communities are saying no—and uniting to keep Big Oil out.

10 min Read
A Conversation with Surfboard Designer Fletcher Chouinard
A Conversation with Surfboard Designer Fletcher Chouinard
Sean Doherty

At Fletcher Chouinard Designs, the focus is on durable, high-performing equipment that lets you have fun no matter what the ocean is doing. There are never enough hours in a day for Fletcher Chouinard. As a surfer, shaper, kiteboarder and new father, he was really doing the dance. Then along came foilboarding, which has made…

5 min Read
Kimi Werner, Léa Brassy and Liz Clark: Sea Sisters
Kimi Werner, Léa Brassy and Liz Clark: Sea Sisters
Kimi Werner

The Best Times Are About Friends, Not Perfection It had been four years since Liz Clark, Léa Brassy and I first spent time together, on a sailing trip through the Tuamotus. We knew we’d found something special from the moment we met, and we’ve stayed in touch ever since. We’re all very individual women and…

4 min Read
Stop New Offshore Drilling
Stop New Offshore Drilling
Patagonia

The Trump administration wants to open almost all of America’s coastline to the oil industry, putting our beaches and oceans at serious risk. Fifty years ago, an offshore rig spilled 100,000 barrels of crude oil into California’s Santa Barbara Channel, creating a 35-mile slick that fouled the wave-rich shoreline from Goleta to Ventura. It should…

3 min Read
An Englishman Surfs in Euskadi
An Englishman Surfs in Euskadi
Tony Butt

It was November 1991. I was with two friends and we were at the beginning of a three-month surf trip around the coasts of Spain and Portugal. Mundaka was our starting point. We all agreed that we would be happy just to get something better than the cold, windblown beach breaks we had left behind…

12 min Read
Tales From The Third Ledge
Tales From The Third Ledge
Sean Doherty

Six years ago, when that famous wave broke on the Third Ledge at Cloudbreak—tearing down reef, tearing through time, majestically unridden, surfers scrambling for their lives—there was one question left hanging in the air like sea mist. As the last wave washed through the lagoon and slunk back into the ocean, the water still hissing,…

8 min Read
“The Reef Beneath:” A Film About Exploring the Great Barrier Reef
“The Reef Beneath:” A Film About Exploring the Great Barrier Reef
Wayne Lynch

You know, it’s strange, you grow up as a kid in Australia and you see all these photos of the Great Barrier Reef and you hear all about it, and you feel you have some understanding or knowledge about the reef, but until you actually go up there and see it firsthand you can’t ever…

7 min Read
Paddling with a Purpose: A Day with the Epilepsy Foundation of Greater LA
Paddling with a Purpose: A Day with the Epilepsy Foundation of Greater LA
Jared Muscat

Last year I decided to truly dig in to my effort to raise awareness about epilepsy, a disease that affects 1 out of every 26 people in the United States, by using my social media and long-distance paddling skills. I worked hard to prepare for a 17-mile paddle, reached out to the Epilepsy Foundation of…

6 min Read
La Caldera: big, windy and empty. Photo: Miguel Arribazalaga, 2013
The Paradox of Schrödinger’s Peak
Tony Butt

It was about an hour before dark. The spot had been a lot easier to find than I thought—five minutes from the main road and within easy viewing distance from a cliff. A few weeks earlier a friend had told me he had seen “something breaking” along this stretch of coast. This must be it,…

9 min Read
Caught by the heavy winds of a fast-moving South Pacific squall, Liz Clark heads to the mast to put another reef in Swell’s sail. Photo: Tahui Tufaimea
Excerpt from “Swell: A Sailing Surfer’s Voyage of Awakening” by Liz Clark
Liz Clark

After an hour’s sleep, I wake to the sound of fat raindrops pelting the deck. The noise quickly escalates into a deafening torrent, and I push up off the settee and climb up the steps. Glancing at the radar screen on my way up, I see a massive squall blacking out the entire 8-mile radius…

4 min Read
Grandson Braden steered the longest crossing of the 2017 trip, from O‘ahu to Kaua‘i. Photo: ©Holopuni Va‘a, by Wim Lippens
A 35-Year Voyage Back in Time: Nick Beck’s Holopuni Expedition
Nick Beck

In May 1981, I set out in a home-built Hawaiian sailing canoe from South Point on the island of Hawai‘i to my home on Kaua‘i. It was an adventure that would take me from the southern-most to the northern-most point of the Hawaiian Islands. I named my canoe Holopuni, “to sail everywhere,” and I’ve been…

10 min Read
Kyle Thiermann and Greg Long load up pieces of boat wreckage at Isla De Todos Santos. Baja California, Mexico. Photo: Nikki Brooks
Cleaning Up a Boat Wreck in Isla de Todos Santos
Kyle Thiermann

Besides a lighthouse, a dirt trail and a few small structures, Isla De Todos Santos is almost completely undeveloped. The only permanent resident is the lighthouse keeper, who greeted us in Spanish as we approached after stepping ashore on a bright October morning. Those who choose to live in solitude fascinate me and I wanted…

5 min Read
From small to a large scale, we learn along the way. Otto Flores builds a cistern that can supply a large number of people in the community. Yabucoa, Puerto Rico. Photo: Ethan Lovell
How a Storm Can Change Your Life: Maria
Otto Flores

It’s been a crazy couple of weeks—a whirlwind of events, to say the least. Seems like the world got turned over in less than a month. Natural disasters are igniting on all sides of the globe. Could it be that the planet is trying to tell us something? Is humanity in harm’s way? Nature tends…

7 min Read
Photo: Adam Colton
SUP the Danube
Adam Colton

If you were to ask me what I did on the Danube River during my 21-day solo paddle from Ingolstadt, Germany to Belgrade, Serbia, my answer is simple. I fought crime, outran bad guys in speedboats with machine guns, almost died a few times from river monsters and 20-foot waves … oh yeah, it was…

5 min Read
Photo: María Mariñas
Stop the Black Dragon
Tony Butt

About five minutes from where I live, there is a small village called Tapia de Casariego. The waves at Tapia are not world-class, but they can get very good on the right conditions. Tapia is also very significant in Spanish surfing history, being one of the birthplaces of surfing in this country. Most of the…

12 min Read
Photo: Scott Soens
Pohnpei: A Different Perspective of a Familiar Place
Reo Stevens

Robby Naish once spoke about the irony of traveling the world to compete. He spent 30 years filling passport after passport, but never really saw anything other than the beach. It’s an easy trap to fall into. With today’s high-paced society and accurate weather forecasts, traveling surfers and kite surfers often focus too much on…

7 min Read
Photo: Travis Rummel
The Slab Hunter: Ben Wilkinson Woodwork
Malcolm Johnson

It didn’t take long for Ben Wilkinson to figure out that there was freedom to be had in working for himself—and that freedom was the first requirement if he wanted to go surfing whenever the waves got huge. “I left home when I was 16,” he remembers, “which was old enough in my eyes. But…

4 min Read
Photo: Donnie Hedden
Behind the Scenes of Keith Malloy’s “Fishpeople” Film
Donnie Hedden

Filmmaking. Some people follow the storyboard, some follow their gut. Keith Malloy? Ten parts gut, zero parts plan. Well, I take that back. He’s got a plan, it’s just hard to discern it behind that beard. Fortunately, he’s got some friends (and a legendary wife) who know how to organize, use cameras, record sound, scuba dive…

9 min Read
Photo: Will Henry
Reviving a Once-Exploited Surf Spot in Madeira
Tony Butt

“MISHEEEEEEEE!” boomed Cecilia, almost crushing Michi’s large frame with a huge hug as we both walked in the door. It was 2016 and the twenty-eighth time Michi (pronounced Mickey) Mohr had come to Madeira Island. Even though he was based in Munich, he knew the waves of Madeira as well as anyone, and could more…

12 min Read
Photo: Bummy Koepenick
Léa Brassy Takes on the Tahiti Nui Holopuni Va’a Channel Crossing Race
Léa Brassy

A crash course in crewing a sailing canoe.

6 min Read
Photo: Tim Davis
Crossing Ka’iwi in an Outrigger Canoe
Ben Wilkinson

Eight hours earlier, we were a canoe team without paddles. After a last-minute transport change, the Bad News Bears of outrigger racing had arrived at the start of the Moloka‘i Hoe having forgotten our most important equipment in another truck. It was a tense hour or so until our paddles finally arrived. But now, halfway…

5 min Read
Photo: Richard Hallman
Cold Stoke at the 2017 Gerry Lopez Big Wave Challenge
Patagonia

Snowboarding began as a way of riding waves in their frozen form. There are still plenty of snow shredders who take their inspiration from surf style—and plenty of surfers who are just as stoked to get up into the mountains. Each year at Mt. Bachelor, the Gerry Lopez Big Wave Challenge celebrates the links between…

3 min Read
Photo: Jarrah Lynch
Surfing and Making Sustainable Clothing on the Island of Serendip
Belinda Baggs

Almost a decade ago, I’d heard stories of mystical right points peeling forever without another soul in sight. What surfer addicted to logging wouldn’t crave to check it out, even though it meant ignoring travel warnings and venturing into a region suffering from civil unrest? Young, naive and most probably foolish, I set off on…

6 min Read
Photo: Jarrah Lynch
Making Surf Gear at a Fair Trade Certified Patagonia Facility
Dave Rastovich

As I step into MAS Active-Leisureline, a Fair Trade Certified factory that makes Patagonia products near Colombo, Sri Lanka, the first thing that confronts my senses is the sound. Row after row of clamorous cutting and sewing machinery is being operated by a few hundred workers, all dressed in bright green uniforms and working under…

6 min Read
Yoga with Gerry Lopez
Yoga with Gerry Lopez
Hank Gaskell

For those of you who don’t know surfing, Gerry Lopez is an icon of the sport. Since the late sixties, Gerry has made surfers from around the world hoot with hyper fascination as he dazzled them with his tube riding prowess. His flowing, effortless grace in heavy-water situations is revered by surfers worldwide. Famous for…

6 min Read
Photo: Dana Edmunds
The More Things Change: Gerry Lopez’s Uluwatu Talk Story
Gerry Lopez

Gerry Lopez first surfed Uluwatu in 1974. The fabled Balinese wave was pristine, magical and empty (more on that below). Forty years later, he returned to host a yoga retreat, get a few waves between classes and help preserve Uluwatu for future generations. In this short film, Gerry uses Uluwatu and surfing as metaphors for change—and…

9 min Read
Photo: Kev Smith
Doughmore: The Futility of Trying to Fix a Coastline
Tony Butt

“The real conflict of the beach is not between sea and shore […] but between Man and Nature. On the beach, Nature has achieved a dynamic equilibrium that is alien to Man and his static sense of equilibrium. Once a line has been established, whether it be a shoreline or a property line, Man unreasonably…

9 min Read
Photo: Juan Luis De Heeckeren
Ramón Navarro: Above and Beyond
Greg Long

Every so often you come across someone whose actions and demeanor leave you both inspired and in a state of wonder. Such was the case when I first encountered Ramón Navarro. I was 19 years old at the time, spending an extended winter stint on the fabled North Shore of O‘ahu, Hawai‘i, hoping to further…

7 min Read
Book photo: Tim Davis
Introducing a New Edition of Yvon Chouinard’s “Let My People Go Surfing”
Yvon Chouinard

Ten years after its original publication, Penguin Books has released a completely revised and expanded edition of Yvon Chouinard’s classic memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, with more than 40 percent new material and featuring a new foreword by Naomi Klein, author of the bestselling book This Changes Everything. In the…

5 min Read
Photo: Nick Liotta
Epileptic Opportunity: Paddling Towards a Cure
Jared Muscat

I have epilepsy. I don’t know if I was born with it. The better conclusion is I developed it from a series of concussions in high school. But truly, no doctor will say for certain. Such is the story of epilepsy. I was diagnosed on my way to my freshman year at the University of…

7 min Read
Photo: Juan Luis De Heeckeren
The Cleanest Line: Read the Story That Inspired the Name of This Blog
Chris Malloy

We are now third and fourth generation surfers. We have the confidence to leave the stereotypes behind. We’re the scroungiest dirtbags one day and then return to the urban environment as activists for change the next. Two time periods epitomize the style and sensibility of what we are working to create in the coming years.…

3 min Read
Photo: Jeff Johnson
The Malloy Brothers’ Humble Ascent in Surfing
Jeff Johnson

It’s 2002. Dan Malloy, the youngest of the Malloy brothers, is surfing in a contest at Sunset Beach on Oʻahu. He is 25 years old and upholding a foundation built by his two older brothers, which has made him the most hopeful of the Malloy clan to excel in the competitive surfing world. But it’s…

8 min Read
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