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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Performance-driven surf wear designed for extended time in the water, on land and anything in between.

12 Items
The Physics of Noseriding
The Physics of Noseriding
The Physics of Noseriding

The science of surfing’s fluid dance.

Watch
10:03
Lāhainā, One Year Later
Lāhainā, One Year Later
Lāhainā, One Year Later
Beau Flemister

After a devastating wildfire, the community of West Maui continues to recover and rebuild.

13 min Read
Totoganashi
Totoganashi
Totoganashi

For surfer Yusei Ikariyama to save his home waters, he’ll have to first unite his community.

Watch
21:55
The Wave below the Sleeping Rabbit
The Wave below the Sleeping Rabbit
The Wave below the Sleeping Rabbit
Kyle Thiermann

Meet the man working to save Mexico’s Punta Conejo.

11 min Read
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
Bruno Monteferri

A friendship built between waves becomes a powerful alliance for the protection of surf breaks.

9 min Read
Living on Easy
Living on Easy
Living on Easy
Gerry Lopez

A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.

7 min Read
Abundance and the January Swell Bender of 2023
Abundance and the January Swell Bender of 2023
Abundance and the January Swell Bender of 2023
Liam Wilmott

A captain’s log from the biggest swell to hit
O‘ahu’s outer reefs in recent memory.

16 min Read
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