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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Our line of women’s mountain bike clothing and gear celebrates every part of the ride, from the joy of the descent to the sweat and struggle that goes into earning it.

10 Items
Fire Lines
Fire Lines
Fire Lines

Can bikes, trails and ancient traditions be the path to a better future?

Watch
43:50
For the Love of Dirt
For the Love of Dirt
For the Love of Dirt
Sakeus Bankson

Simplicity, style and lessons in bike jazz on Eastern Washington’s Beacon Hill.

4 min Read
Remember to Breathe
Remember to Breathe
Remember to Breathe
Greg Williams

In the wake of a devastating wildfire, the communities of California’s Lost Sierra look to trails for hope, healing and a dose of dirt magic.

4 min Read
Together as One
Together as One
Together as One
Ryan Stuart

In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.

11 min Read
Monte
Monte
Monte

Can’t stop. Won’t stop.

Watch
19:42
Over-Roasted
Over-Roasted
Over-Roasted
Lucas Isakowitz

Descending through Colombia’s coffee country, a crew of mountain bikers explores how climate change is impacting one of the world’s most cherished beverages and the lives of those who depend upon it.

16 min Read
Ultralight Foolishness
Ultralight Foolishness
Ultralight Foolishness
Will Cadham

Delusional optimism and alpine immersion in British Columbia’s South Chilcotin Mountains.

9 min Read
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