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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Orders are shipped within 1-2 business days and arrive within 3-10 business days. Need it sooner? Concerned about the environmental impact? Flexible shipping options are available.

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Help elect climate leaders up and down the ballot. Because our only home depends on it.

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Our line of women’s mountain bike clothing and gear celebrates every part of the ride, from the joy of the descent to the sweat and struggle that goes into earning it.

20 Items
Fire Lines
Fire Lines
Fire Lines

Can bikes, trails and ancient traditions be the path to a better future?

Watch
43:50
For the Love of Dirt
For the Love of Dirt
For the Love of Dirt
Sakeus Bankson

Simplicity, style and lessons in bike jazz on Eastern Washington’s Beacon Hill.

4 min Read
Remember to Breathe
Remember to Breathe
Remember to Breathe
Greg Williams

In the wake of a devastating wildfire, the communities of California’s Lost Sierra look to trails for hope, healing and a dose of dirt magic.

4 min Read
Together as One
Together as One
Together as One
Ryan Stuart

In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.

11 min Read