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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Vjosa Forever

Protect Europe’s Wild Rivers

Directed by Bennett Piscitelli / 2021 / 6 Min

People are rising up to protect Europe’s largest wild river—the Vjosa. This waterway runs untamed from source to sea, embracing a mosaic of habitats and cultures that have been tied to it for thousands of years. Vjosa Forever chronicles the ongoing struggle to secure the future of this unique river system, from political uncertainty and opportunistic greed to the hope of creating a Vjosa National Park (the first of its kind in Europe). With an Albanian election in April of 2021, river-lovers, local citizens and global conservationists fear that this “Queen of Europe” faces its greatest danger yet. At this historic moment, people everywhere have an obligation to speak for the Vjosa; to keep it running wild, forever. Help create the first wild river national park in Europe. Share this video and join the movement for #VjosaNationaParkNow.

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