Free Shipping on Orders Over $99 Earth Is Now Our Only Shareholder
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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
Series intro: The “My Footprint” series shares the stories of Patagonia friends and employees who have been inspired by There's a side to skiing in the United States that many American skiers would just as soon not talk about. For all of its inspiring outdoor elements, the industry as we know it is uniquely dependent upon increasingly limited resources. All too often, those resources tie this mountain-inspired population back to petroleum dependence.
With the vast majority of the U.S.'s destination resorts located in remote areas under-served by mass transit, very few of us are fortunate enough to be able to reach a ski resort without use of a combustion engine. Those who choose to ski in the backcountry may be able to claim independence from the energy needed to keep the lifts turning, but just like resort skiers, the earn-your-turns crowd relies (for the most part) on vehicles to reach their chosen destinations.
There's a side to skiing in the United States that many American skiers would just as soon not talk about. For all of its inspiring outdoor elements, the industry as we know it is uniquely dependent upon increasingly limited resources. All too often, those resources tie this mountain-inspired population back to petroleum dependence.
