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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Stores & Services Closed Dec. 25 – Jan. 1

Orders can be placed online, but shipping, returns and exchanges may be delayed. Stores and services will reopen on January 2. Thanks for your support.

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Gift Cards Available During Holiday Closure

Gift card codes are automatically sent via email within 24 hours of ordering. It’s an easy way to give a gift during our holiday closure.

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Mountain Biking Stories

Carl Zoch
Fire Lines
Fire Lines
Fire Lines

Can bikes, trails and ancient traditions be the path to a better future?

Watch
43:50
Monte
Monte
Monte

Can’t stop. Won’t stop.

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19:42
North Shore Betty
North Shore Betty
North Shore Betty

You’re never too old to send. A film about bikes and one bad-ass mother hucker.

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12:11
Becoming Ruby
Becoming Ruby
Becoming Ruby

A Mountain Bike film about inclusion, identity and hand-drawn heroes.

Watch
18:13
Dirt Magic
Dirt Magic
Dirt Magic

Downieville, CA’s journey from dying mining town to mountain-bike mecca.

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19:19
Life of Pie
Life of Pie
Life of Pie

Uniting a community through advocacy, inclusivity and damn good pizza.

Watch
11:47
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