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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
Eric Johnson lives in Sturgis, South Dakota with his wife and three young daughters. He works as a high school English teacher. He’s responsible—well, most of the time.
Half way into his thirties, Eric emptied his retirement account to buy a raft, despite the fact that he lives in a state without any navigable whitewater. Just over a year later, he found something too good to be true: a group of experienced guides advertising an open spot on a pre-season trip down Idaho’s Main Salmon.
Today, we bring you the story of what happens when you ignore the red flags that pop up when something is actually too good to be true and of what it feels like to bob around in the bucket of someone else’s bucket list.
The campfire tale—it’s ubiquitous in mountain culture. As long as we’ve climbed, skied, boated or traveled, we’ve been telling stories. In March of 2007, Fitz Cahall launched The Dirtbag Diaries, a grassroots podcast dedicated to the sometimes serious, often humorous stories from wild places. What began as a solitary experiment has evolved into a collaboration between writers, photographers, artists and listeners to produce the types of stories that rarely find homes in the glossy pages of magazines.
