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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Reframed
Reframed
Reframed

“I want us to be carpenters. I want us to be timber framers. I don’t want us to be women who frame.” —Jenna Pollard

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10:31
The Green Buffalo
The Green Buffalo
The Green Buffalo

The biggest strides in hempcrete construction are going down on one of the smallest Native American reservations.

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19:31
Fire Lines
Fire Lines
Fire Lines

Can bikes, trails and ancient traditions be the path to a better future?

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43:50
Totoganashi
Totoganashi
Totoganashi

For surfer Yusei Ikariyama to save his home waters, he’ll have to first unite his community.

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21:55
We Can Get There from Here
We Can Get There from Here
We Can Get There from Here

A family in Maine reimagines a future for working waterfronts that puts back more than it takes.

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28:42
Running Up For Air
Running Up For Air
Running Up For Air

In the face of declining air quality, a community of runners rises up.

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17:20
Jirishanca
Jirishanca
Jirishanca

Josh Wharton knows how to evaluate risk as an alpinist. How does fatherhood change the equation?

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31:11
What the Hands Do
What the Hands Do
What the Hands Do

How can climbing shape the world we want to see?

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37:37
Home, Grown
Home, Grown
Home, Grown

Architect and climber Dylan Johnson joins up with Yvon Chouinard and a hardworking crew to construct two houses using straw bales.

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12:18
Daughter of the Sea
Daughter of the Sea
Daughter of the Sea

Struggling with a mental health crisis, one woman returns to the waters that raised her and finds healing in the ocean.

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18:04
Ascend
Ascend
Ascend

These women were forced to flee their homes in Afghanistan. Now the climbing community is helping them build a new one.

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19:40
Episode 6: We Are the Water
Episode 6: We Are the Water
Episode 6: We Are the Water

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

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8:36
Legacy Regenerated
Legacy Regenerated
Legacy Regenerated

In Warren County, North Carolina, a Black farmer is growing industrial hemp to help his century-old farm thrive for at least another 100 years.

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12:11
Episode 4: Silence Isn’t Silent
Episode 4: Silence Isn’t Silent
Episode 4: Silence Isn’t Silent

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

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10:58
Episode 3: Dying to Make a Living
Episode 3: Dying to Make a Living
Episode 3: Dying to Make a Living

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

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15:00
Episode 1: The Hunt
Episode 1: The Hunt
Episode 1: The Hunt

Patagonia and Pop-Up Magazine Productions present a series about knowledge.

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11:20
Game Hawker
Game Hawker
Game Hawker

Shawn Hayes leads a life of devotion. For him, falconry is more than a deep partnership with raptors: it’s his life’s work.

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25:25
Raised from Earth
Raised from Earth
Raised from Earth

Under the gaze of southern Arizona’s cinnamon-hued Canelo Hills, a mother passes along an ancient Puebloan tradition of natural adobe building to her three sons.

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9:23
Let Them Be. Patagonia Kids.
Let Them Be. Patagonia Kids.
Let Them Be. Patagonia Kids.

Kids are meant to be kids. So let them be.

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1:54
Hasta La Raíz
Hasta La Raíz
Hasta La Raíz

How can Hispanic farmworkers become farm owners? For Mexican immigrant Javier Zamora, the sunup to sundown work ethic was already there—he just needed some support from his community.

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11:48
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado

In Colorado’s San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two farmers are placing their bets on a drought-tolerant crop—industrial hemp.

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12:24
On The Brink
On The Brink
On The Brink

Best job in the world?

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6:35
Butler Farms
Butler Farms
Butler Farms

On a family farm in Bourbon County, Kentucky, a heritage crop has returned.

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3:19
Done in R1
Done in R1
Done in R1

There’s almost nothing that hasn’t been done in an R1 fleece.

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3:53
Mac Profile
Mac Profile
Mac Profile

This 3-Year-Old Rips.

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1:30
Unbroken Ground
Unbroken Ground
Unbroken Ground

Revolutions start from the bottom

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25:55
Harvesting Liberty
Harvesting Liberty
Harvesting Liberty

Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers and create jobs in a wide variety of industries. Two non-profit groups, Fibershed and Growing Warriors, are working to reintroduce industrial hemp into Kentucky—and eventually U.S. agriculture.

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12:38
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We take responsibility for our impact.

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