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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Archana Ram

Archana is Patagonia’s managing editor for responsible business. Tell your dog she says hi.

Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Archana Ram

Our brains tend to like it that way.

11 min Read
A Strong Finish
A Strong Finish
A Strong Finish
Archana Ram

Perfluorinated chemicals, or PFAS, made for great waterproofing but are also a lasting, pervasive threat to our health. That’s why we spent nearly 15 years finding a way to make our gear without them that didn't compromise performance. By 2025, all our DWR finishes will be made without PFAS.

10 min Read
Freedom through Fabric
Freedom through Fabric
Freedom through Fabric
Archana Ram

Why a symbol of Indian self-reliance is vital again.

6 min Read
Our Quest for Circularity
Our Quest for Circularity
Our Quest for Circularity
Archana Ram

Patagonia’s journey toward zero waste and reduced carbon emissions, failed experiments included.

8 min Read
Activists Want Fashion to Change
Activists Want Fashion to Change
Activists Want Fashion to Change
Archana Ram

Climate and social justice activists are pushing the clothing industry to take better care of people and the planet.

6 min Read
Honorary Haenyeo
Honorary Haenyeo
Honorary Haenyeo
Archana Ram

Kimi Werner takes a journey to Jeju Island for lessons in motherhood, culture, diving and providing from South Korea’s “women of the sea” aka the haenyeo.

8 min Read
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